Every birder remembers their spark bird, the one that started it all. Maybe it was a flash of color that stopped you in your tracks, or a shape in the sky you couldn't shake until you figured out what it was. One bird, and suddenly you were looking at the world differently.

That's what Spark Bird is about.

We make apparel for people who notice things. For the ones who scan the tree-line out of habit, who know the difference between a chip note and a call, who've rerouted a road trip for a good bird. We make it for the backyard feeder crowd too, the folks who couldn't name every warbler but know exactly when the hummingbirds come back each spring.

Birding isn't a niche hobby. It's a way of paying attention. And we think that deserves to be worn.